How to write a dissertation: Chapter 2 part 1

Course: ID inhabitation

Week: Week 2

Title: Lecture on dissertation writing

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The dissertation is split into 6 chapter

1. Introduction

2. Literature review

3. Research method

4. Findings

5. Analysis

6. Conclusion

Before starting about literature review, we need to identify our target user first.

Market Segmentation.pdf

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Once the target user is selected it can make your research more easy and clear

dissertation slide chapter 2.pdf

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A short video shared by our lecturer to avoid stereotyping and generalization when writing a dissertation.

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This week we are covering the second chapter LITERATURE REVIEW

below are notes that I have done based on my own words

Literature review needs a lot of reading to complete. But firstly, you need to identify the target user and issue before starting the literature review.

target user/ audience must not be too general

We can narrow down them using the 4 types of segmentation - demographic, cultural, psychographic & behavioral.

• Demographic segmentation

  • easy to measure

  • base on age, family size, gender, education...

• Cultural segmentation

  • uses the cultural origin

  • base on ethnicity, believes, religions...

• Psychographic segmentation

  • personality of person

  • base on lifestyle, value, interest...

• Behavioral segmentation

  • base on knowledge, attitude & response

  • can narrow down the target user but will end up have targeted user that is to less

The next part when writing literature review, it can be break into 4 step - Collect, Read, Organize, Link

1. Collect

   1. Search any relevant journals

      1. may search base on key words combination

      2. try on different sources

      3. read the abstract to identify whether it is relevant to your research

2. Read

   1. read detail manner

      1. start reading the abstract, intro, conclusion

      2. continue for further reading when the journal is relevant to your study

3. Organize

   1. Highlight key point while reading

   2. organize all the key point

   3. Identify the author and year published

4. Link

   1. Link up key points using a mind map

   2. make connection between key point

Understand and search on journal based on user/audience & issue

identify the target user/ audience of the issue

example: target user - youth issue - digital addition

so do research based on the topic of youth and digital addition separately

understand them separately then only link them together

research of topic can base on :

• definition

• problem

• factor

• different context

• prominent opinions

• example

take note on " As a designer what can I offer? "

these are websites that can do research on