difference between display designer & visual merchandiser

Display designer normally is just focusing on designing display for their clients. Because a display designer aim is to promote their client's product / brand by using visual and graphic elements to let customer have a eye-contact to their client's product / brand. Display designer usually follow their client's budget to get the best display for their client's and make use of a limited space to get the best design.

Visual merchandiser normally will involve in design the window display of a retail and also the in-store display of that store / retail. Visual merchandiser usually will work will other department of the store such as marketing department went the retail are having promotion, special event for certain festival. To let customer have a more comfortable environment to shop and buy. Beside that, visual merchandiser will take part in displaying their design and tutorial of the retail staff to have more understand of their designer to let the staff have a basic understand of the retail design. So that the staff will have more affect went serving the customer.